Q: If you are already being considered by a Non-profit for a new position, what can you do at that point for Branding? This is a tough one. I would say that once you are in the interview process, there’s probably not a lot you can do to change their first impression of you. They … Continue reading
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Twitter and the Job Search
Q: what is the best way to use twitter to get noticed and to job search? . There are many ways to use Twitter for the job search. First, following organizations and people who tweet about topics of interest to you is an excellent way to gather information about trends that affect your job market. … Continue reading
Personal Brand and Nicknames
What if you are online with several different names (e.g. nicknames, formal name, etc.)? One of the first steps in building a consistent personal brand is to decide what name you want to go by, and it which parts of your life. If you want to truly keep your professional brand separate from your personal … Continue reading
Should I reveal my leadership in certain organizations on my resume?
Should I reveal my leadership in an organization that reveals something personal about me, on my resume? For example, leadership in an addiction recovery organization? Here is my opinion. It is definitely opinion and others may disagree. I would welcome a heated debate about this, as a matter of fact. In general, whether … Continue reading
Personal Branding and Your Online Reputation
Personal branding The idea of personal branding has gained popularity in the last couple of years. It seems to mainly be used to refer to one’s online identity—meaning, mostly, what hits come up if someone Googles your name. Like product branding, the personal brand includes a number of values and ideas. It includes what people … Continue reading
Heather Krasna, PhD & Associates 